Pabst Blue Ribbon Now More Popular Than Ever; Sorry, Hipsters

“Pabst managed to pull of a strangely effective word-of-mouth campaign that made the long-declining brand an “ironic downscale chic choice for bike messengers and other younger drinkers who viewed the beer as a statement of non-mainstream taste,” reports Crain’s.

Let’s call a spade a spade: Those “non-mainstream,” “younger drinkers” are hipsters.”